THE GIRL: Seattle raised and co-educated in New England and Italy, Crystal now calls San Francisco her beloved home. Heralded by both The New York Times and The San Francisco Chronicle as a modern day tastemaker, Crystal is a driven woman with big dreams to match.

THE EDITOR: In 2008, Crystal started an interiors blog as a creative outlet to her then job in publishing. Little by little, people took notice and soon she built a community of thousands of loyal followers each day. In 2010, Crystal had the idea to create an online lifestyle magazine as a way to provide inspiration for an interior design community eager for fresh content. Armed with social media savvy and a talented team by her side, Crystal shepherded the launch of Rue’s premiere issue to a wildly successful debut of 10 million pageviews. Fast forward to today, Rue is considered a leader in the shelter magazine category and Crystal is regarded as a pioneering expert in digital publishing.